Assignment no. 3

1. Why strategies and strategic moves is important in a business?
In business, a strategy is a plan designed to help an organization outperform its competitors. business strategy often takes the form of creating new opportunities rather than beating rivals.

2. Illustrate how information systems can give a competitive advantage
It can give maximizing sales and lowering costs. A company achieves strategic advantage by using strategy to maximizr its strenghts, resulting in a competitive advantage.

3. Identify basic initiatives for gaining a competitive advantage

• Reduce Cost
• Raise barriers to market entrants
• Establish high switching costs
• Create new products or services
• Differentiate products or services
• enchance products or services
• Establish alliances
• Lock in suppliers or buyers